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The story behind the “Little Bay” blend

Our primary coffee blend is titled Little Bay, a place of significance from Steve Ella’s childhood.

03 Aug 2023 News

Steve’s youth was shaped by simple yet profound values. Raised near a beach called Little Bay, he learned early on the importance of family connections and principles. These formative experiences guided his ambitions and laid the foundation for his future endeavours.

“I grew up in a place where dreams weren’t just ideas, they were plans. We learned to value family, community, and the hard work behind every possibility.”

A family bonded by coffee

The love for coffee did not begin with Steve, in fact, it is a passion that goes back generations. The Ellas were known for their love for coffee.

“Coffee was part of our daily routine. It was a symbol of connection! Coffee is one of those simple things that made our community special.”

Where it all began: Little Bay

Little Bay was a cove that became a frequent retreat for Steve. The name, while reflective of its calm surroundings, also held personal significance for him. It was a place where he would go to think, finding inspiration in the natural beauty of the area.

Little Bay was not just a spot for solitary contemplation; it was also a place for community gathering. Steve and his family would collect seafood and then go to his grandmother’s place to cook and feast. It was a regular and meaningful cultural event, reinforcing the connections between family and the land.

“The name ‘Little Bay’ comes from the place that taught me about unity and ambition. It’s not just a blend; it’s a tribute to where it all began. I still remember how we would collect seafood, and then go to our grandmother’s place to cook.”

The blend that tells a story

Years passed, and Steve’s passion for coffee and creativity bloomed into Zipella. But he never forgot the essence of his childhood and the beauty of Little Bay. He decided to pay tribute to this special place that shaped him, and thus, Little Bay became more than just a name.

“Starting Zipella was about bringing my loves together: high-quality coffee, uniting people and creating something that reflects the values I learned through my culture.”

A tribute to heritage

Little Bay is Zipella’s signature coffee blend, named after a memorable place from Steve’s past. The taste aims to remind people of the simple pleasures found in the community gatherings, and family traditions around coffee. Steve’s intention for Little Bay was not just about flavour, but also about sharing a part of his cultural heritage.

“Our family values shaped me, and our culture guided me. Zipella is a continuation of that journey. It’s about being real, authentic, and true to where you come from.”

From Little Bay to the rest of Australia

Steve’s childhood and the origin of Little Bay are central to Zipella’s identity. With Little Bay, Zipella offers more than just a coffee blend; it shares a part of its history. Whether you connect with Steve’s vision or just enjoy good coffee, the Little Bay blend is there for everyone to experience and appreciate.